B2B eCommerce Results
Real outcomes for distributors, manufacturers, and B2B companies with complex catalogs.
3x Revenue
Animal Health Pharmacy
B2B Distribution — Animal Health
Context
Distributor with 1,000+ SKU catalog, barely categorized, no SEO foundation, poor product data. Revenue was driven by brand recognition alone.
Diagnosis
Products existed but were unfindable. No category strategy. No SEO. Product data was incomplete across the entire catalog.
Interventions
Full catalog restructure, category architecture across 190+ product categories and 264 brand categories, SEO foundation, product data cleanup
Revenue tripled from catalog and SEO work alone
Structured from near-zero category architecture
Complete brand taxonomy built
Stack
-67% Customer Acquisition Cost
Electrical Supply Distributor
B2B Distribution — Electrical
Context
B2B electrical distributor spending $30K/mo on Google Ads with declining lead quality and no visibility into what was working.
Diagnosis
No conversion tracking, broad match keywords consuming the budget, landing pages with 14% bounce rate. Decisions made without data.
Interventions
GA4 + server-side tracking implementation, negative keyword audit, dedicated landing pages per campaign, complete attribution modeling
Customer acquisition cost reduction
Higher quality, more qualified leads
Less spend, better results
Stack
3.2% Conversion Rate in 21 Days
Agricultural Technology Provider
B2B AgTech
Context
B2B AgTech company with a complex product catalog and 0.8% conversion rate on $50K/mo ad spend. Checkout was designed for retail, not B2B buyers.
Diagnosis
Complex 5-step checkout process, no social proof, technical jargon on product pages, pricing buried behind forms.
Interventions
Simplified checkout to single-page flow, added trust signals, rewrote product pages in plain language, transparent pricing display
From 0.8% — a 4x improvement
Same spend, dramatically more leads
Better quality through better UX
Stack
+45% Lead Increase
Electrical Contractor
Technical Services
Context
Electrical services company not generating enough inbound leads through the website. Site was slow and lacked credibility signals.
Diagnosis
No trust signals, buried contact info, 8-second load time, no mobile optimization. Visitors had no reason to engage.
Interventions
Speed optimization (8s to 2.1s), trust badges, prominent contact methods, schema markup, mobile-first redesign
Significant increase in qualified inquiries
From 8 seconds to 2.1 seconds
Mobile conversion improvement
Stack
+156% Repeat Orders in 60 Days
Outdoor Apparel Brand
eCommerce — Repeat Purchase
Context
Apparel brand with a 12% repeat purchase rate and declining customer lifetime value. Acquisition-heavy with no retention strategy.
Diagnosis
No post-purchase flow, generic email blasts, no segmentation, no loyalty program. Every customer was treated the same.
Interventions
Built complete retention system — Klaviyo flows, RFM segmentation, VIP program, win-back campaigns
From 12% to 31% repeat purchase rate
From 8% to 35% of total revenue
Customer lifetime value increase
Stack
Let's Talk About Your Catalog
Describe your situation and the biggest problem with your eCommerce.