340% More Qualified Leads in 21 Days
How an agricultural technology provider transformed their Next.js landing page with SEO optimization, security fixes, and conversion-focused UX
The Challenge
Starting Point: Great Product, Broken Website
- •Self-hosted Next.js site with security vulnerabilities and performance issues
- •No SEO optimization - missing meta tags, poor Core Web Vitals, zero rankings
- •Contact form buried at the bottom - 87% of visitors never saw it
- •Technical jargon throughout - PhD-level content for farmers
- •No social proof, testimonials, or trust signals
This agricultural technology provider had developed revolutionary AgTech solutions for modern farming - IoT sensors, AI-powered health monitoring, and automated feeding systems. Their technology was cutting-edge, but their Next.js landing page was plagued with common setup mistakes that killed lead generation.
Despite significant traffic from their ad budget, the site was invisible in organic search, loaded slowly, and made it difficult for interested farmers to get in touch. The self-hosted setup had security headers missing, no CDN optimization, and technical debt that was costing them thousands in lost leads every month.
Our Solution
- ✓Migrated from self-hosted to Vercel for better performance
- ✓Added security headers (CSP, HSTS, X-Frame-Options)
- ✓Implemented image optimization and lazy loading
- ✓Fixed Core Web Vitals (LCP, FID, CLS)
- ✓Added comprehensive meta tags and structured data
- ✓Created XML sitemap and optimized robots.txt
- ✓Optimized content for target keywords (pig farming IoT)
- ✓Built internal linking structure
- ✓Moved contact form above the fold with clear CTA
- ✓Rewrote content in plain English (no jargon)
- ✓Added customer testimonials and trust badges
- ✓Implemented form analytics and spam protection
SEO Impact: From Invisible to Page 1
The site had zero organic visibility. By implementing proper Next.js SEO best practices, we achieved Page 1 rankings for 8 high-intent keywords within 21 days:
The Results
Lead Generation Metrics (21 Days)
- Contact Form Submissions:18 → 79 (+340%)
- Form Completion Rate:13% → 67% (+415%)
- Avg. Time on Page:0:45 → 2:18 (+207%)
- Organic Traffic:+580%
Technical & SEO Metrics
- Cost Per Lead:$625 → $156 (-75%)
- Page Load Time:4.2s → 1.1s (-74%)
- Core Web Vitals Score:42 → 98
- Security Score:C → A+ (Mozilla Observatory)
Contact Form Optimization
Moving the contact form above the fold and reducing fields from 12 to 4 dramatically improved completion rates. Added form analytics revealed that 87% of visitors abandoned the old form because it was too long.
Client Testimonial
"We had a Next.js site that looked professional but generated almost no leads. After the optimization, our contact form submissions went through the roof, and we started ranking for keywords we never thought possible. Best part? Our hosting costs dropped 70% by moving to Vercel. The ROI was immediate."
— CEO, Agricultural Technology Provider
Next.js Setup: Before vs After
Before: Common Mistakes
- ✗ Self-hosted on VPS (slow, security issues)
- ✗ No meta tags or structured data
- ✗ Images not optimized (4MB+ file sizes)
- ✗ No sitemap or robots.txt
- ✗ Contact form hidden below fold
- ✗ No security headers configured
After: Best Practices
- ✓ Vercel deployment (edge network, auto-scaling)
- ✓ Complete SEO setup with Next.js metadata API
- ✓ Next/Image optimization (WebP, lazy loading)
- ✓ XML sitemap auto-generated
- ✓ Contact form prominently featured
- ✓ A+ security score (all headers configured)
Key Takeaways
Next.js Setup Matters
A professional-looking Next.js site means nothing if it's invisible to Google. Proper SEO setup, security headers, and performance optimization are non-negotiable for lead generation.
Forms Above the Fold
For landing pages, contact forms should be prominent and simple. Reducing form fields from 12 to 4 increased completion rates by 415%. Every field is a barrier.
Self-Hosting Is a Trap
Self-hosted Next.js sites require constant maintenance, security updates, and optimization. Vercel deployment cut hosting costs 70% while improving performance and security.
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