From $2.2M to $6M in 2.5 Years
How strategic catalog optimization, SEO, and content development generated $15M in additional revenue
The Challenge
Starting Point: Underutilized eCommerce Potential
- •$2.2M annual eCommerce revenue with significant growth potential
- •9,000 SKU catalog that was scattered with categories lacking nuance
- •65% of products missing descriptions, images, or both
- •No product attributes for filtering, minimal content, no blog
- •Limited digital marketing presence and organic visibility
This animal health pharmacy had an existing eCommerce platform generating $2.2M annually, but the site was severely underoptimized. With 9,000 SKUs in a disorganized catalog structure and the majority of products lacking basic information, customers struggled to find and purchase products.
The sparse content, missing product attributes, and poor categorization created a challenging user experience. The company needed comprehensive catalog optimization, content development, and strategic SEO to unlock their platform's true revenue potential.
Our Solution
- ✓Created 500 product attributes and assigned across catalog
- ✓Restructured into 200+ categories and subcategories
- ✓Sourced and added missing images for entire catalog
- ✓Sourced and added all missing product descriptions
- ✓Created SEO template for product descriptions
- ✓Added related products to entire catalog
- ✓Built comprehensive blog using AI for ideation and creative content
- ✓Increased intra-site linking through products and blog
- ✓Created and maintained $50,000 ad spend campaigns
- ✓Migrated site from one ERP to another without downtime
- ✓Created enticing homepage with optimized banner images
- ✓Converted site to next-gen image formats (WebP/AVIF)
- ✓Built private image converter app for marketing team
- ✓Created additional satellite websites for product subsections
- ✓Developed interactive product guides with next-gen coding
The Results
Revenue Impact
- Starting Revenue:$2.2M/year
- Final Revenue:$6.0M/year
- Total Growth:173%
- Additional Revenue Generated:$15M
Digital Impact
- Site Traffic Increase:471%
- Organic Keywords:2x growth
- Catalog Size:9,000 SKUs
- Products Optimized:100%
Client Testimonial
"The comprehensive catalog overhaul and strategic SEO work transformed our online business. By systematically improving every aspect of our product catalog and building quality content, we saw traffic and revenue grow month after month. The results speak for themselves—nearly tripling our eCommerce revenue in 2.5 years."
— Owner, Animal Health Pharmacy
Key Takeaways
Complete Catalog Optimization
Systematic improvements across 9,000 SKUs—adding attributes, reorganizing categories, sourcing images and descriptions—created a foundation for growth.
SEO as a Growth Engine
Strategic content development, SEO-optimized product descriptions, and comprehensive internal linking drove 471% traffic increase and 2x keyword growth.
Technical Excellence Matters
Next-gen image formats, seamless ERP migration, custom tools, and interactive product guides combined to create a superior user experience.
Ready to Unlock Your eCommerce Potential?
If this animal health pharmacy can grow 173% in 2.5 years, imagine what's possible for your business.