+45% Conversion in 14 Days
How Local Electrical Contractor turned their slow, outdated website into a lead generation powerhouse
The Challenge
Starting Point: A Website That Repelled Customers
- •8-second page load time (Google recommends under 3s)
- •0.8% conversion rate (industry average: 2.5%)
- •Contact info buried in footer - no click-to-call
- •Zero trust signals - no reviews, licenses, or certifications
- •Desktop-only design - 65% of traffic was mobile
Local Electrical Contractor, a family-owned electrical contractor serving the greater metro area, was getting decent traffic from their local SEO efforts. But their website was killing conversions. Visitors would land, wait for the slow page to load, struggle to find contact information, and leave for a competitor.
The owner was spending $3,000/month on various marketing efforts but couldn't understand why calls weren't coming in. The answer was simple: their website was actively driving customers away.
Our Solution
- ✓Migrated to Cloudflare CDN
- ✓Optimized images (reduced by 78%)
- ✓Enabled browser caching
- ✓Minified CSS/JS files
- ✓Added Google Reviews widget (4.8 stars, 127 reviews)
- ✓Displayed license numbers prominently
- ✓Added "Emergency Service" badges
- ✓Created "Our Work" gallery with before/after photos
- ✓Sticky header with click-to-call button
- ✓One-thumb navigation design
- ✓Simplified contact forms (3 fields max)
- ✓Added tap-to-text functionality
- ✓Added urgency messaging for emergency services
- ✓Implemented exit-intent popup with discount
- ✓Created service-specific landing pages
- ✓Added local schema markup for rich snippets
The Mobile-First Approach
With 65% of their traffic coming from mobile devices (often people with electrical emergencies searching on their phones), we designed everything mobile-first. Every element was optimized for one-handed use, with prominent call buttons always visible and forms that could be completed in under 30 seconds.
The Results
Performance Metrics (14 Days)
- Page Load Time:8s → 2.1s (-74%)
- Conversion Rate:0.8% → 1.16% (+45%)
- Bounce Rate:68% → 41% (-40%)
- Lead Volume:+52% overall
Mobile Specific Results
- Mobile Conversion:0.4% → 1.12% (+180%)
- Click-to-Call Rate:+320%
- Form Completions:+85%
- Emergency Calls:+127%
Client Testimonial
"I can't believe the difference 2 weeks made. We went from maybe 2-3 calls a day to 10-15. My phone literally doesn't stop ringing. The emergency service calls alone paid for the entire project in the first week. Should have done this years ago!"
— Owner, Local Electrical Contractor
Before & After Comparison
Before
- ✗8-second load time
- ✗Phone number only in footer
- ✗No mobile optimization
- ✗No social proof
- ✗Generic stock photos
- ✗10-field contact form
After
- ✓2.1-second load time
- ✓Sticky click-to-call button
- ✓Mobile-first responsive design
- ✓127 Google reviews displayed
- ✓Real job photos & team pics
- ✓3-field quick contact form
Key Takeaways
Speed is Revenue
Every second of load time costs conversions. We cut 6 seconds and saw immediate results in both user engagement and lead volume.
Mobile-First Wins
For local services, mobile IS your business. People with emergencies search on phones - make it easy for them to reach you.
Trust Drives Action
Reviews, licenses, and real photos build instant credibility. People need to trust you before they'll invite you into their homes.
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