-67% CAC in Just 30 Days
How an electrical supply distributor transformed their Google Ads from a money pit into a lead generation machine
The Challenge
Starting Point: Burning Cash with No Visibility
- •$30,000/month Google Ads spend with declining results
- •Zero conversion tracking - flying blind
- •Broad match keywords eating 70% of budget
- •Landing pages with 14% bounce rate
- •Lead forms generating spam and unqualified inquiries
This electrical supply distributor, a B2B manufacturer, had been running Google Ads for years. But as competition increased and costs rose, their once-profitable campaigns turned into a black hole for their marketing budget.
The sales team was frustrated with lead quality - they were spending hours following up with tire-kickers and competitors doing research. Meanwhile, the CFO was questioning why they were spending $360,000 annually on Google Ads with no clear ROI data.
Our Solution
- ✓GA4 implementation with enhanced ecommerce
- ✓Server-side tracking via GTM for accuracy
- ✓Phone call tracking with CallRail integration
- ✓Lead scoring system based on behavior
- ✓Negative keyword audit (added 1,200+ negatives)
- ✓Shifted from broad to phrase/exact match
- ✓Created SKAGs for high-value keywords
- ✓Dayparting based on conversion data
- ✓Created 5 industry-specific landing pages
- ✓Added trust signals (certifications, clients)
- ✓Implemented progressive form profiling
- ✓A/B tested CTAs and form placement
- ✓Implemented qualifying questions in forms
- ✓Created content offers for serious buyers
- ✓Set up lead nurturing email sequences
- ✓Integrated with CRM for closed-loop tracking
Technology Stack Implemented
The Results
Cost Metrics (30 Days)
- Cost Per Lead:$312 → $103 (-67%)
- Monthly Ad Spend:$30K → $18K (-40%)
- Cost Per SQL:$2,100 → $580 (-72%)
- ROI:312% increase
Quality Metrics (30 Days)
- Lead Quality Score:+215%
- SQL Conversion Rate:8% → 34%
- Bounce Rate:87% → 42%
- Time on Site:0:45 → 3:12
Client Testimonial
"In 20 years of business, I've never seen marketing results this fast. Within 30 days, our sales team went from complaining about lead quality to asking for more leads. The tracking dashboard alone was worth the investment - we finally know exactly what's working and what isn't."
— VP of Marketing, Electrical Supply Distributor
Week-by-Week Progress
Key Takeaways
Tracking is Everything
Without proper conversion tracking, you're flying blind. We implemented comprehensive tracking before making any campaign changes.
Quality Over Quantity
Reducing ad spend while improving results isn't magic - it's about targeting the right people with the right message.
Speed Matters in B2B
B2B buyers expect B2C experiences. Fast-loading, relevant landing pages dramatically improved engagement and conversion rates.
Stop Burning Money on Google Ads
Get a free audit of your current campaigns and see how much you could save.